Most packaging organisations can now produce a compliance report. Far fewer can trust the data behind it.
August’s Declaration of Conformity deadline pushed companies to patch together enough data to file — pulled from spreadsheets, supplier emails, and static PDFs just to clear the bar. That’s a reality check, not a strategy, and it doesn’t hold up against what’s coming.
PPWR runs on a robust, cascading timeline: substance bans and DoC requirements this year, recyclability grading and labelling by 2028, recycled-content and reuse targets by 2030, tightening grade thresholds out to 2038. Every milestone demands its own slice of accurate, structured data, and a foundation stitched together for one deadline won’t survive the next one.
Danielle Goad (Specright) is joined by Nerida Kelton (VP of Sustainability at World Packaging Organization) and Keiko Tago (Sustainable Packaging Consultant) to name what fragmented, siloed packaging data is actually costing organisations: portfolio analytics that don’t exist because nothing is standardised across brands or regions, data integrity that erodes every time a spec lives in five places, and AI that can’t be trusted because it’s built on incomplete data. The session closes on what a future-proof foundation looks like — one built once, that scales across every regulation and market instead of getting rebuilt at every deadline.
Bringing together leaders in industry and technology to drive innovation.
Danielle Goad
Director, EMEA
Danielle Goad is the Director, EMEA at Specright, responsible for scaling the company’s presence across EMEA and working with global brands on specification-driven sustainability and compliance. Danielle has held roles across departments at Specright including Customer Success, Product, and Strategic Partnerships over her 7 years with the company. Prior to Specright, Danielle graduated from California Polytechnic State University – San Luis Obispo with her undergraduate in Industrial Technology and Packaging – focused on supply chain.
Keiko Tago
Sustainable Packaging & PPWR Consultant
Keiko Tago is the founder of Kuro Enso, a sustainable packaging consultancy. She spent years as Director, Packaging Sustainability at Bayer, based in Basel, Switzerland, where she led sustainable packaging strategy across Bayer Consumer Health — including the company’s Sustainable Packaging Innovation Challenge and recent work on PFAS-free packaging design ahead of EU regulation. She speaks and writes regularly on PPWR and strategic sustainability decision-making for the packaging industry.
Nerida Kelton
VP of Sustainability, World Packaging Organisation (WPO)
Nerida Kelton is Executive Director of the Australian Institute of Packaging (AIP) and Vice President of Sustainability & Save Food at the World Packaging Organisation (WPO). She has worked in packaging for over 25 years, leading WPO’s global work on sustainable and circular packaging design, including the Global Packaging Design for Recycling Guide. She’s a member of the International Packaging Press Organisation and was the first woman to receive Life Membership of the Supply Chain & Logistics Association of Australia.
“Specright enables us to track everything from the early stags of development, to production and end of life. Preparing to use Specright forced us to hold up a mirror and absorb a lot of reflective moments. It was very eye-opening and we feel much better prepared for the future now.”
Brittny Ohr
Director of Product Management, Sugar Foods
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