Packaging sustainability is no longer a voluntary goal — it’s law. Packaging is now regulated in more than 60 countries, and the fees are real: PPWR can cost up to €1 million per country, and noncompliance carries penalties of up to $50,000 per day, plus the risk of losing market access.
The deadlines are already here. U.S. EPR reporting milestones landed in May 2026, PPWR Declarations of Conformity must be available on demand from August 12, 2026, and California’s recyclability-labeling rules take effect in October 2026. More regulations are arriving every year.
Teams that aren’t report-ready face major financial risk: penalty exposure, overpaid fees from inaccurate data, and reporting work that never scales. The root cause: their packaging data lives in disconnected spreadsheets that get rebuilt from scratch for every report.
In this session, Emily McGee (Specright) and Lydia Geddes (Lorax EPI) unpack Gartner’s® four-action playbook for treating packaging law as a standing program instead of a one-off project — and show what a “build-once” data foundation looks like in practice, so the same trusted data can power every EPR report and Declaration of Conformity, accurately, every time.
What You’ll Learn
Where the real financial exposure hides — overpaid fees, penalties, and the rising cost of manual reporting — and why it all traces back to the data layer
Gartner’s® four-action framework for packaging compliance: designate leadership, employ third-party resources, inform finance, and establish a packaging data strategy
How independent regulatory expertise and a data foundation work together to keep reporting fast and accurate
A live look at generating an EPR report and a Declaration of Conformity from a single source of packaging data
Bringing together leaders in industry and technology to drive innovation.
Emily McGee
Senior Manager, Product Marketing, Specright
Emily McGee is a Senior Product Marketing Manager at Specright, the AI-first platform for specification and product lifecycle management. In this role, she supports product and feature launches while developing value-based positioning that reflects Specright’s “Spec-First” approach. A leader with a background driving go-to-market strategy for SaaS brands, Emily specializes in translating complex technical products into clear, value-driven stories that resonate with diverse audiences. She holds a Master’s degree from Brown University and is based in Colorado.
Lydia Geddes
Head of Sales, Lorax EPI
Lydia Geddes is the Head of Sales at Lorax EPI, a global environmental compliance company specialising in EPR and related environmental regulations. Having been with the business for over six years, Lydia has played a key role in supporting the growth and development of both the company and its clients across international markets.
Beginning her journey at Lorax EPI in a client-facing operational role, Lydia developed extensive expertise in EPR reporting, data management, auditing, quality assurance and global compliance requirements. Today, she leads the Sales and Marketing teams, driving commercial strategy, business growth and brand awareness across a worldwide footprint of businesses.
“Specright enables us to track everything from the early stags of development, to production and end of life. Preparing to use Specright forced us to hold up a mirror and absorb a lot of reflective moments. It was very eye-opening and we feel much better prepared for the future now.”
Brittny Ohr
Director of Product Management, Sugar Foods
Why You Need Specright
When everyone has access to specifications, amazing things happen – faster product development, improved quality, and less waste.
With 5 million+ products on Specright’s Specification Data Management (SDM) platform, we’re helping some of the world’s largest companies and challenger brands optimize costs, accelerate innovation, and reduce waste. See how you can join the Specification Management movement — we’ll start with a brief call to understand your goals and then schedule a tailored demo experience that fits your needs.
