In most food and beverage companies, the claim comes last. R&D develops to a target. Marketing decides what the pack will say. Regulatory checks whether it holds. By then the formula is locked, the artwork is in motion, and a problem found is a problem that costs a cycle.
That sequence worked when the rules moved slowly. It’s about to be tested. That sequence worked when the rules moved slowly. It’s about to be tested. Red No. 3 must be out of food by January 15, 2027, and California AB 418 takes effect two weeks before that. The “healthy” claim rule carries a February 2028 compliance date. Meanwhile, front-of-package labeling is still only a proposed rule, the phase-out of the six remaining certified dyes is voluntary, and the Texas warning-label law is partly blocked in court and under appeal. Knowing which is which is becoming a skill of its own.
Most coverage of these changes works through them one rule at a time. This session takes the other view: what they expose. Every one of them re-opens claims that are already on pack, written years ago under different assumptions.
Join Andy Stark of Specright and a guest food labeling consultant for 45 minutes on where food and beverage claims stand today, what the 2027 rules will test, and what it takes to catch a claims problem while the formula is still open.
What You’ll Learn
Which 2027 and 2028 requirements are binding, proposed, voluntary, or currently blocked in court
Where claims most often fail review today: nutrient content claims, “healthy,” and allergen declarations
How the coming rules re-open claims that are already on pack and were qualified years ago
Why the compliance check usually happens after the formula is locked, and what that costs
What changes when claims and compliance are checked during formulation instead
Live Q&A
Bringing together leaders in industry and technology to drive innovation.
Andy Stark
Vice President, Specright
Andy Stark is Vice President at Specright, responsible for the Specright Formulate product and go-to-market. He works with F&B companies of all shapes and sizes, from SMBs, to mid-market and enterprise, transforming how products are created using latest advancements in AI to centralizing R&D activities across formulation, labeling, and regulatory compliance.
Prior to Specright, Andy founded two B2B SaaS startups and brings over 15 years of experience building and scaling software platforms and driving digital transformation across B2B, including CPG and supply chain. His expertise spans product, go-to-market, and growth, with previous roles in startups, corporates, and management consulting. Andy is also an active advisor to early-stage technology companies, as well as emerging CPG brands.
“Specright enables us to track everything from the early stages of development, to production and end of life. Preparing to use Specright forced us to hold up a mirror and absorb a lot of reflective moments. It was very eye-opening and we feel much more prepared for the future now.”
Brittny Ohr
Director of Product Management, Sugar Foods
Why You Need Specright
When everyone has access to specifications, amazing things happen – faster product development, improved quality, and less waste.
With 5 million+ products on Specright’s Specification Data Management (SDM) platform, we’re helping some of the world’s largest companies and challenger brands optimize costs, accelerate innovation, and reduce waste. See how you can join the Specification Management movement — we’ll start with a brief call to understand your goals and then schedule a tailored demo experience that fits your needs.
