Data ManagementEPRPack Expo 2026PackagingPPWRSustainabilitySustainable Packaging
Description:
EPR programs don’t just require compliance — they reward it. Fee structures in Oregon, California, and under Europe’s PPWR mean brands with more recyclable, lower-impact packaging pay significantly less. But capturing those benefits requires making the right design decisions early, with the right data.
In this session, Specright Founder Matthew Wright and Matt Swenson — a board member of the Institute of Packaging Professionals and a member of the Sustainable Packaging Coalition’s executive committee who tracks packaging regulatory requirements globally, from EPR schemes to recyclability and reuse mandates across North America, Europe, and beyond — will make the case for embedding compliance logic directly into the specification and development process, so that packaging is designed for recyclability, recycled content targets, and material minimization from day one, not retrofitted after regulators ask.
Learn how you can redesign packaging components before launch — turning a compliance burden into a cost optimization lever. Bring your R&D, packaging, and sustainability teams. This one’s for all of them.
Bringing together leaders in industry and technology to drive innovation.
Matthew Wright
Founder & Executive Chairman, Specright
Matthew Wright is the founder & executive chairman of Specright, the first cloud-based platform for Specification Management. Specright has been recognized by Fast Company’s prestigious Most Innovative Companies list, named a Gartner Cool Vendor, and as one of the Top Places to Work by the OC Register and Built in LA. Wright is also a published author and his book, “The Evolution of Products and Packaging,”was named to the Amazon Hot New Release List for Industrial Relations Business and has a five star rating.
Prior to founding Specright, Wright spent more than 25 years in the packaging industry, holding leadership positions at International Paper, Temple Inland, and rightPAQ — a packaging company he co-founded. He has also been involved in leading multiple M&A deals in the packaging industry, currently sits on the MSU School of Packaging and Industry Advisory Board and previously served on the Packaging Advisory Board at Cal-Poly San Luis Obispo.
Matt Swenon
Institute of Packaging Professionals, Sustainable Packaging Coalition
Matt Swenson is a board member of the Institute of Packaging Professionals and sits on the executive committee of the Sustainable Packaging Coalition. He monitors packaging regulatory requirements globally, from extended producer responsibility schemes to recyclability and reuse mandates in North America, Europe, and beyond.
“Specright enables us to track everything from the early stages of development, to production and end of life. Preparing to use Specright forced us to hold up a mirror and absorb a lot of reflective moments. It was very eye-opening and we feel much more prepared for the future now.”
Brittny Ohr
Director of Product Management, Sugar Foods
Why You Need Specright
When everyone has access to specifications, amazing things happen – faster product development, improved quality, and less waste.
With 5 million+ products on Specright’s Specification Data Management (SDM) platform, we’re helping some of the world’s largest companies and challenger brands optimize costs, accelerate innovation, and reduce waste. See how you can join the Specification Management movement — we’ll start with a brief call to understand your goals and then schedule a tailored demo experience that fits your needs.
