Press Release
Specright Joins Forces with New Earth Ventures and Atlantic Packaging to Accelerate Data-Driven Sustainability for Packaging Globally
Strategic partnership aims to help brands meet rising regulatory demands and unlock next-generation packaging innovation utilizing Artificial Intelligence (AI).
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LOS ANGELES, CA & WILMINGTON, NC, May 6, 2026 — Specright, the AI platform for specifications, packaging and products has joined forces with Atlantic Packaging and its venture arm, New Earth Ventures (NEV), in a strategic partnership aimed at modernizing the packaging supply chain and accelerating adoption of sustainable materials.
“This is more than a strategic partnership—it’s a shared commitment to reshaping the global packaging ecosystem through data,” said Matthew Wright, Specright Founder and Executive Chairman. “As new regulations take hold and companies look to reduce waste, the industry needs scalable solutions grounded in accuracy, transparency, and accountability. A data-first approach is what Specright delivers and with the support of Atlantic and NEV, we believe many more brands will realize the power of data for packaging sustainability.”
The partnership includes a strategic investment in Specright by New Earth Ventures (NEV), the innovation and investing arm of Atlantic Packaging. Founded in 1946, Atlantic Packaging is the largest privately held packaging company in North America and a recognized leader in sustainable packaging systems. Specright’s Specification Data ManagementTM platform, already used by many of the world’s largest consumer brands, digitizes and centralizes specification data—from raw materials and formulas to packaging, labeling and finished goods—giving companies the ability to track, manage, and optimize every component of their supply chain.
“Specright is one of those rare companies that can define an entire category,” said Wes Carter, president of Atlantic Packaging and general partner at NEV. “With extended producer responsibility (EPR) laws rolling out across the country, the demand for precise, product-level data is growing exponentially. Specright makes that data visible and actionable, not just for compliance, but for real sustainability outcomes.”
The timing of the partnership reflects a seismic shift in the packaging industry. As new EPR regulations require companies to report the weight and composition of packaging materials and pay fees based on their environmental impact, data integrity has become a business-critical priority. For most companies, the data lives in fragmented systems—or nowhere at all.
“The future of packaging and products runs through data,” said Mike Boese, CEO of Specright. “That’s where we come in. We’ve built an AI-first platform that not only supports compliance and transparency, but actually helps our customers innovate faster and make smarter business decisions. This partnership with NEV and Atlantic gives us additional momentum to continue to scale.”
For NEV, the investment represents both a financial and strategic alignment. Launched by Atlantic Packaging to support early-stage companies driving sustainable innovation, NEV is building a portfolio of solutions that reduce waste, decarbonize supply chains, and enable the circular economy.
“Specright is exactly the kind of company NEV was built to back,” said Matt Saunders, managing partner at New Earth Ventures. “Specright has built a world-class team and platform that solves a real—and growing—need. With EPR just the beginning, this is a chance to help scale the infrastructure that underpins sustainable commerce.”
Looking ahead, the companies will collaborate to expand Specright’s footprint through Atlantic’s extensive customer network and leverage emerging technologies—including artificial intelligence (AI)—to strengthen predictive insights, circularity modeling, and data-driven material selection.
“The packaging industry is facing more complexity, more accountability, and more urgency than ever before,” added Carter. “This partnership brings together the right people, the right tools, and the right moment to drive meaningful change.”
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About Specright
Specright is the AI platform for specifications, packaging and products. With the first intelligent Specification Data ManagementTM (SDM) platform and modern Product Lifecycle Management solutions to help companies make amazing, sustainable products faster and more efficiently than ever. Whether it’s packaging, raw materials, formulas, products, or machines, Specright helps companies digitize, map, and take action across their supply chain to reduce costs, increase profitability, and drive sustainability. Specright serves customers across industries, including packaging, food and beverage, consumer packaged goods, pharmaceutical, retail, industrials, and more. Recognized as a leader in Specification Management, PLM for F&B, AI, and EPR, Specright has also been named to the Deloitte Fast Technology 500 list in 2024, one of Fast Company’s Most Innovative Companies for 2023, had three executives honored as Supply & Demand Chain Executive Pros to Know in 2023 and won Food Logistics’ 2022 Top Software & Technology Provider award. For more information, visit: www.specright.com.
About New Earth Ventures
New Earth Ventures (NEV) is the innovation and investing arm of Atlantic Packaging. NEV invests in visionary founders and technologies that advance packaging sustainability, material innovation, and circular supply chains. Portfolio companies gain access to Atlantic’s 80-year legacy, customer ecosystem, and operational infrastructure. For more, visit nev.vc.
About Atlantic Packaging
Atlantic Packaging is the largest privately held packaging solutions provider in North America. With a reputation for engineering excellence, sustainable innovation, and customer-centric service, Atlantic supports industries ranging from food and beverage to pharmaceuticals and e-commerce. Its Packaging Solution Center in Charlotte, NC is a first-of-its-kind hub for testing, automation, and responsible materials development. For more, visit atlanticpkg.com.
Media Contacts
Specright: Laura Sams, VP Marketing | [email protected]
Atlantic Packaging & New Earth Ventures: Eliza Bostian | [email protected]
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