Building a business case for new technology is difficult — even if the need is strong. In this episode, hosts Laura Foti and Matthew Wright sit down with Specright’s own Value Engineer, Lisa Husken, to break down exactly how packaging and CPG professionals can turn operational pain points into a compelling case for change.
Lisa unpacks the forces driving conversations right now — expanding EPR regulations, geopolitical supply chain uncertainty, and the urgent need for a clean data foundation before AI can deliver any real value. She also shares her framework for building a business case that goes beyond ROI to include risk mitigation, strategic alignment, and long-term compounding value.
As mentioned by Lisa, find out how much value you could be gaining with a specification management system with Specright’s ROI Calculator: https://www.specright.com/roi-calculator/
Beyond Packaging is presented by Specright, the leader in Specification Management.
Feel free to connect with Laura Foti and Matthew Wright on LinkedIn
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Laura Foti
Laura is the Chief Customer Officer at Specright, where she leads teams across professional services, customer success, and support to ensure customers thrive.
She also co-hosts the “Beyond Packaging Podcast,” with Matthew Wright, where they discuss industry trends, interview leading innovators, and discuss the history of different types of packaging.
Prior to Specright, she led advertising and analytics at GE Digital, GE’s Industrial Internet software business. Before that, she was a consultant at Deloitte Digital working in enterprise digital transformation. Laura was named to the Forbes 30 Under 30 list for marketing and advertising and Brand Innovators 40 Under 40 and 100 Women to Watch lists. She graduated from the S.I. Newhouse School of Public Communications at Syracuse University.
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Matthew Wright
Matthew Wright is the founder & executive chairman of Specright, the first cloud-based platform for Specification Management. Specright has been recognized by Fast Company’s prestigious Most Innovative Companies list, named a Gartner Cool Vendor, and as one of the Top Places to Work by the OC Register and Built in LA. Wright is also a published author and his book, “The Evolution of Products and Packaging,”was named to the Amazon Hot New Release List for Industrial Relations Business and has a five star rating.
Prior to founding Specright, Wright spent more than 25 years in the packaging industry, holding leadership positions at International Paper, Temple Inland, and rightPAQ — a packaging company he co-founded. He has also been involved in leading multiple M&A deals in the packaging industry, currently sits on the MSU School of Packaging and Industry Advisory Board and previously served on the Packaging Advisory Board at Cal-Poly San Luis Obispo.
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