Press Release
Specright unveils PPWR-ready packaging intelligence embedded directly into packaging specifications at Paris Packaging Week 2026
Brands can now operationalize EU packaging regulations earlier in the lifecycle by turning packaging specifications into a connected, compliance-ready system of record.
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PARIS, FRANCE – February, 2, 2026 – At Paris Packaging Week 2026, Specright, the leading AI platform for specifications, packaging and products, will showcase a new approach to PPWR readiness by embedding regulatory-ready packaging intelligence directly into packaging specifications — enabling brands to move from after-the-fact reporting to proactive, design-stage compliance.
As the EU Packaging & Packaging Waste Regulation (PPWR) accelerates toward its August 2026 enforcement timeline, many organizations are struggling with fragmented packaging data, manual reporting processes, and limited visibility into compliance risk. Specright’s innovation addresses this challenge by transforming packaging specifications into a governed, connected system of record that supports compliance, sustainability, and operational decision-making at scale.
Through standardized, PPWR-aligned packaging templates and direct supplier collaboration, brands can collect accurate packaging data at the source and apply regulatory intelligence across materials, formats, and markets. This intelligence is embedded directly into packaging specifications through Specright’s partnership with Lorax EPI, allowing teams to assess recyclability, material composition, and compliance implications earlier in the packaging lifecycle — not just at reporting time. Lorax is a leading provider of packaging Extended Producer Responsibility (EPR) and regulatory compliance solutions, supporting global brands with data-driven insights across EU and international markets.
Recognized as a Gartner® Report: Cool Vendors™ in AI and Data Tools for Packaging EPR Reports, Specright is acknowledged for its innovation in packaging data management and EPR, helping global brands navigate regulatory complexity and sustainability requirements through a specification-first platform.
“PPWR is fundamentally changing how packaging decisions are made,” said Danielle Goad, Managing Director EMEA at Specright. “What we’re unveiling at Paris Packaging Week is a shift from compliance as a reporting exercise to compliance as a design-stage capability. By embedding PPWR-ready intelligence directly into packaging specifications, brands can reduce risk, control costs, and make more sustainable packaging decisions before products ever reach the market.”
Through customer partnerships, Specright is continuously improving and enhancing platform capabilities, so as regulatory requirements grow, companies can remain agile and ensure data accuracy for reporting.
“We chose Specright because we needed something that held all our specs. We were using Excel, and it made it very difficult for our company to find things, do data reports and look at sustainability. Specright helped us with ease with that one source of truth for everything.” Senior Director, Package Development, Leading North American Beauty Brand
“Specright has helped us facilitate our sustainability goals by giving us the capability to look at things on an article-by-article basis. I can specify any quantity of plastic bottles produced per year and find out what percentage of post-consumer recycled material they contain.” Packaging Project Manager, European Wellness & Beauty Brand.
This innovation will be presented alongside real-world use cases from global brands managing complex, multi-country packaging portfolios, and builds on Specright’s broader mission to help companies digitize and operationalize packaging data across the supply chain.
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About Specright
Specright is the leading AI platform for specifications, packaging and products. With the first intelligent Specification Data ManagementTM (SDM) platform and modern Product Lifecycle Management solutions to help companies make amazing, sustainable products faster and more efficiently than ever. Whether it’s packaging, raw materials, formulas, products, or machines, Specright helps companies digitize, map, and take action across their supply chain to reduce costs, increase profitability, and drive sustainability. Specright serves customers across industries, including packaging, food and beverage, consumer packaged goods, pharmaceutical, retail, industrials, and more. Recognized as a leader in Specification Management, PLM for F&B, AI, and EPR, by GartherⓇ, Specright was also named to the Deloitte Fast Technology 500 list in 2024, one of Fast Company’s Most Innovative Companies for 2023, had three executives honored as Supply & Demand Chain Executive Pros to Know in 2023 and won Food Logistics’ 2022 Top Software & Technology Provider award. For more information, visit: www.specright.com.
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