Legacy product lifecycle management (PLM) systems are being phased out, leaving many companies scrambling for a solution. As the digital landscape evolves, cloud-native platforms are offering a better way forward — especially for data-heavy industries like consumer products, manufacturing, and packaging.
"What we're doing with Specright is strengthening up the whole product life cycle management process. We have some island systems today that do some of these things, but all of those challenges – disconnected systems, arguments about data... these things just don't make sense now. With Specright, we decided to put this PLM system in place and actually drive it forward."
When everyone has access to specifications, amazing things happen – faster product development, improved quality, and less waste.
Laura leads marketing and investor relations at Specright. Prior to Specright, she led advertising and analytics at GE Digital, GE’s Industrial Internet software business. Before that, she was a consultant at Deloitte Digital working in enterprise digital transformation, where she helped clients design and deploy eCommerce experiences, develop revenue-driving mobile apps, and reimagine their global digital marketing strategy. Laura was named to the Forbes 30 Under 30 list for marketing and advertising and Brand Innovators 40 Under 40 and 100 Women to Watch lists. She graduated from the S.I. Newhouse School of Public Communications at Syracuse University. She resides in Newport Beach, CA.