Why the Future of Packaging Starts with Better Data with Amanda Sparks

Laura is the Chief Customer Officer at Specright, where she leads teams across professional services, customer success, and support to ensure customers thrive. 

She also co-hosts the “Beyond Packaging Podcast,” with Matthew Wright, where they discuss industry trends, interview leading innovators, and discuss the history of different types of packaging.

Prior to Specright, she led advertising and analytics at GE Digital, GE’s Industrial Internet software business. Before that, she was a consultant at Deloitte Digital working in enterprise digital transformation. Laura was named to the Forbes 30 Under 30 list for marketing and advertising and Brand Innovators 40 Under 40 and 100 Women to Watch lists. She graduated from the S.I. Newhouse School of Public Communications at Syracuse University.

Matthew Wright is the founder & executive chairman of Specright, the first cloud-based platform for Specification Management. Specright has been recognized by Fast Company’s prestigious Most Innovative Companies list, named a Gartner Cool Vendor, and as one of the Top Places to Work by the OC Register and Built in LA. Wright is also a published author and his book, “The Evolution of Products and Packaging,”was named to the Amazon Hot New Release List for Industrial Relations Business and has a five star rating. 

Prior to founding Specright, Wright spent more than 25 years in the packaging industry, holding leadership positions at International Paper, Temple Inland, and rightPAQ — a packaging company he co-founded. He has also been involved in leading multiple M&A deals in the packaging industry, currently sits on the MSU School of Packaging and Industry Advisory Board and previously served on the Packaging Advisory Board at Cal-Poly San Luis Obispo.

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