Kira Labs is a leading marketer and manufacturer of beauty innovations. The company is known for its “fast fashion” approach to beauty, which focuses on rapid product development to deliver the latest consumer trends from idea to store shelves as quickly as possible. With trends constantly changing and the company’s specifications growing, Kira Labs needed a better way to manage its specs.
BeautyNPD
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Learn how Kira Labs centralized specifications using Specright to achieve outcomes like:
Increasing speed-to-market
Decreasing product development phases
Tying specification data to sales data
“Data governance and standardization are crucial when multiple stakeholders are involved in a project. Even without multiple brands, having various functions necessitates regular communication about new systems. This practice has been vital and significantly aided our overall implementation.”
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With 5 million+ products on Specright’s Specification Data Management (SDM) platform, we’re helping some of the world’s largest companies and challenger brands optimize costs, accelerate innovation, and reduce waste. See how you can join the Specification Management movement — we’ll start with a brief call to understand your goals and then schedule a tailored demo experience that fits your needs.
