Why the Future of Packaging Starts with Better Data with Amanda Sparks

Laura is the Chief Customer Officer at Specright, where she leads teams across professional services, customer success, and support to ensure customers thrive. 

She also co-hosts the “Beyond Packaging Podcast,” with Matthew Wright, where they discuss industry trends, interview leading innovators, and discuss the history of different types of packaging.

Prior to Specright, she led advertising and analytics at GE Digital, GE’s Industrial Internet software business. Before that, she was a consultant at Deloitte Digital working in enterprise digital transformation. Laura was named to the Forbes 30 Under 30 list for marketing and advertising and Brand Innovators 40 Under 40 and 100 Women to Watch lists. She graduated from the S.I. Newhouse School of Public Communications at Syracuse University.