In today's climate, companies need to shift from being process-first to data-first to keep up with consumer demands, sustainability regulations, and successfully navigate supply chain disruptions. Without a data-driven product lifecycle management system, navigating today's challenges becomes exponentially more troublesome. However, with the right approach, your organization can increase speed to market while reducing costs and managing resources efficiently.
"…We went down the path with PLM SAP several times and the product in and of itself is overly complex…When we came across Specright, it's the ease of use of the tool. If you look at the platform, you look for an item and traverse through the lineage of the ingredients and the packaging and the labels, it's so easy to use that then we got more adoption and more support to do the project."
When everyone has access to specifications, amazing things happen – faster product development, improved quality, and less waste.
Laura leads marketing and investor relations at Specright. Prior to Specright, she led advertising and analytics at GE Digital, GE’s Industrial Internet software business. Before that, she was a consultant at Deloitte Digital working in enterprise digital transformation, where she helped clients design and deploy eCommerce experiences, develop revenue-driving mobile apps, and reimagine their global digital marketing strategy. Laura was named to the Forbes 30 Under 30 list for marketing and advertising and Brand Innovators 40 Under 40 and 100 Women to Watch lists. She graduated from the S.I. Newhouse School of Public Communications at Syracuse University. She resides in Newport Beach, CA.